GreetingsExpress-personalized-birthday-cards

GreetingsExpress the postcard graphic are registered trademarks- Reg Number 1525644 Registration Date February 21, 1989

Greetings Express

Greetings Express personalized birthday cards

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Greetings Express

Greetings Express a paper based personalized birthday card product was tested in 1988. The concept of personalized products has been around for a long time. Family Tree, family coat of Arms products have been sold via directmail for year. Dave Ahl invented the idea of a persoanlized Birthday card and sold the promotion idea to Lipton. The actual results of the consumer responses developed the Greeting Express idea. More consumers mailed in cash plus proofs of purchase. This was the first time ever that this happened. Given the choice consumer always in past mailed in proofs rather than send in cash. Plus there was a longer response tail.
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Sample Birthday card